BMW vs Audi on the streets of California

[punch]

Autoblog reader Conor sent us this photo of Santa Monica Blvd. in Southern California where a billboard advertising the new Audi A4 has apparently been up for months. The ad throws down a gauntlet at the feet of BMW with an image of the new A4 and the statement, "Your move, BMW." Whether by design or by happenstance, the Munich-based brand recently made its move, hoisting up a billboard across the street that displays the high-performance M3 and the word "Checkmate." Ouch. We're sure Audi will have more to say when the RS4/5 arrives sometime in the near future, but for now, BMW appears to have the final word in this billboard chess match.

[OffShore]

lol thats awesome

[Outrun]

rolf

[NOTNSS]

[OrangeCrush 86]

Happenstance.....

[Fosters]

[sport the war]

DAS AUTO!

[RyanM]

nice lol

[RNSF]

Holy shit, coincidence?

[kineda]

[Gipper]

Hey, I've been there!

[worduphomefry]

ibclint

[Video_Master]

That is great.

[Spotless]

Thats awesome.

[Biff Tannen]