These are the new Twin Cities radio station ratings for the summer. This data is collected by using the new PeopleMeter.
Cliffs: Before ratings were figured out by a physical diary that people had to log their radio listening into. Like, "I listened to KS95 for 3 hours this morning". Now they have a device, like a pager, that the listener wears and it logs what station you're listening too via individual signals that each station transmits just for the PeopleMeter.
This is bad news for some stations because advertising rates are set by the ratings. Turns out talk radio is getting HAMMERED.

More info about what it all means: http://www.minnpost.com/braublog/200...cal_talk_radio
Cliffs: Before ratings were figured out by a physical diary that people had to log their radio listening into. Like, "I listened to KS95 for 3 hours this morning". Now they have a device, like a pager, that the listener wears and it logs what station you're listening too via individual signals that each station transmits just for the PeopleMeter.
This is bad news for some stations because advertising rates are set by the ratings. Turns out talk radio is getting HAMMERED.

More info about what it all means: http://www.minnpost.com/braublog/200...cal_talk_radio
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