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A message to U.S. employees and contractors from Chrysler LLC Vice Chairman and President Jim Press:
July 25, 2008
Dear Colleagues,
Today we and Chrysler Financial shared plans with our dealers to take advantage of developing trends in the economy and the car-buying environment by enhancing retail financing incentives and moving away from leasing.
The economic conditions that made leasing popular in the past have changed, and the pendulum is swinging back in favor of purchasing and financing. Credit is tight and expensive, and residuals are unpredictable. These two factors have made leasing more expensive to the point of not being in our customers’ best interest. Therefore, effective Aug. 1, in order to protect our customers, provide great deals and allocate resources effectively, Chrysler Financial is shifting its incentive strategy to focus its resources on purchasing and financing offers.
Chrysler’s new incentive strategy will create finance deals with low payments, typically found only on lease deals. With these deals, customers can get low monthly payments with the benefits of ownership. With this strategy, we look to attract more purchase-oriented customers and shift our lease customers to purchasing and financing.
To drive customer loyalty, we will offer customers great new vehicles with retail finance deals with payments similar to leases. In addition, Chrysler Financial will waive its termination fee on returning lessees, and we will offer a $750 bonus for returning lease customers who purchase an eligible new retail vehicle.
There will be no impact on customers who already are leasing Chrysler vehicles. Chrysler Financial will continue to support and service current Chrysler, Jeep and Dodge lease and balloon-contract holders. Going forward, an example of our excellent financing deals includes 0 percent APR for 72 months on Chrysler Aspen, Dodge Durango and Ram, Jeep Commander and Grand Cherokee models. We also will work to have products where the monthly finance payment is equal to the payments of a 36-month lease.
Lastly, Chrysler’s employee company car programs will remain the same. Employees who purchase vehicles directly through dealers are encouraged to talk with their dealers to discuss financing options.
The industry is changing rapidly, and we are moving quickly to be in position to take advantage of those changes. We thank you for you support and your continued commitment to Chrysler.
July 25, 2008
Dear Colleagues,
Today we and Chrysler Financial shared plans with our dealers to take advantage of developing trends in the economy and the car-buying environment by enhancing retail financing incentives and moving away from leasing.
The economic conditions that made leasing popular in the past have changed, and the pendulum is swinging back in favor of purchasing and financing. Credit is tight and expensive, and residuals are unpredictable. These two factors have made leasing more expensive to the point of not being in our customers’ best interest. Therefore, effective Aug. 1, in order to protect our customers, provide great deals and allocate resources effectively, Chrysler Financial is shifting its incentive strategy to focus its resources on purchasing and financing offers.
Chrysler’s new incentive strategy will create finance deals with low payments, typically found only on lease deals. With these deals, customers can get low monthly payments with the benefits of ownership. With this strategy, we look to attract more purchase-oriented customers and shift our lease customers to purchasing and financing.
To drive customer loyalty, we will offer customers great new vehicles with retail finance deals with payments similar to leases. In addition, Chrysler Financial will waive its termination fee on returning lessees, and we will offer a $750 bonus for returning lease customers who purchase an eligible new retail vehicle.
There will be no impact on customers who already are leasing Chrysler vehicles. Chrysler Financial will continue to support and service current Chrysler, Jeep and Dodge lease and balloon-contract holders. Going forward, an example of our excellent financing deals includes 0 percent APR for 72 months on Chrysler Aspen, Dodge Durango and Ram, Jeep Commander and Grand Cherokee models. We also will work to have products where the monthly finance payment is equal to the payments of a 36-month lease.
Lastly, Chrysler’s employee company car programs will remain the same. Employees who purchase vehicles directly through dealers are encouraged to talk with their dealers to discuss financing options.
The industry is changing rapidly, and we are moving quickly to be in position to take advantage of those changes. We thank you for you support and your continued commitment to Chrysler.
Anybody that would ever buy a Chrysler product is the gayest gay.
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